Má notícia: Avianca Life Miles muda política de validade das milhas para pior

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Segue o alerta que recebemos dos leitores Bruno AlmeidaSirNixxon:

“Recebi hoje um e-mail do LifeMiles informando mudanças (infelizmente para pior) no programa. Uma das maiores vantagens que vejo no programa é que, hoje, a duração das milhas dele é, em termos práticos, infinita: absolutamente qualquer movimentação na conta renovava os pontos por dois anos (salvo engano meu quanto à duração da renovação). Isso vai ficar um pouco mais complicado a partir de 15 de abril: apenas os *acúmulos* “com a Avianca ou qualquer parceiro comercial” vão renovar a duração dos pontos, e somente por 12 meses.

O bom é que ainda será possível renovar a validade dos pontos com mais facilidade que quase todos os outros programas, mas certamente dificultaram as coisas. Não me detive para olhar as regras com a devida atenção, mas me pergunto se ações como a compra de pontos e acúmulos com parceiros aéreos vão se enquadrar entre os acúmulos que permitirão a renovação dos pontos.

Outra coisa que observei é que eles incluíram nas regras dessa mudança diversas menções a como ficam os pontos no caso de junção com outro programa, o que aponta que essas mudanças podem ter algo a ver com a lendária junção entre LifeMiles e Amigo”.

Confiram o comunicado oficial:

As of April 15th 2018, every time you earn miles with Avianca or via any other commercial partner, the validity of all miles in your account will extend for at least 12 months. If you are an Elite Member or an Avianca LifeMiles Credit or Debit Card holder, every time you accrue miles the validity of all the miles in your account will extend for 24 months.

If you live in Colombia, El Salvador, Guatemala, Costa Rica, or Peru, and soon in other countries, you can accrue miles as you shop in hundreds of retailers.

It has never been so easy to earn LifeMiles!

Check the Terms and Conditions here:

Miles Expiration Policy valid from April 15th, 2018.

  1. Any miles accrual transaction in a member´s account in the Program extends the validity of the miles in the account of such member for a term of twelve (12) months from the date of such accrual of miles. Other transactions that may affect the balance of miles in a member’s account, including redemption transactions, will have no effect on them and will not extend the validity of the miles in such account. This general rule will have the following exceptions that extend the validity of such miles in the account of such member for twenty-four (24) months from the date of such accrual: (i) any accrual of miles in a member´s account with an Elite Status at the time of the accrual; (ii) any accrual of miles derived from a cobranded credit or debit cards under the LifeMiles brand.

  2. Accrual of miles means any transaction that increases the balance of the accrued miles in the member´s account and the accrual shall be considered to have been made on the date on which the miles are actually credited into the member´s account, based on the reports sent or accrual methods implemented by the different commercial partner, date that may or may not coincide with the date of the transaction from which the accrual of miles is derived. Notwithstanding the foregoing, the following accrual activities do not extend the validity of the miles in the member´s account: 1) the birthday bonus or any other miles bonus that may be given by the LifeMiles Program and LifeMiles LTD so establishes.; 2) the migration of points or miles from other loyalty programs to the LifeMiles Program made as a consequence of the union of both loyalty programs or the migration of one member from another loyalty program to the LifeMiles Program; and 3) the merger of accounts of the LifeMiles Program, including those derived from a member´s duplicate accounts. In the case of the transfer of miles from a member´s account to another, the activity in the account of the transferring member will extend the validity of the miles that are kept in its account for twelve (12) months or twenty-four (24) months if it has an Elite Status, from the date of the transaction.

  3. To calculate the validity of the miles in the member´s account it will also be taken into account if the member already has miles in its account when it performs an accrual transaction. When an accrual transaction is made in a member´s account, the entire miles in the account of such member will receive the greater validity between the validity of the existing miles in the account before the accrual transaction or twelve (12) months (or twenty-four (24) months in the cases that apply in accordance with the previous paragraph a. above) from the referred accrual transaction.

  4. The miles accrued in the member´s account before April 15th, 2018 will continue to have the same validity which they had under the expiration policy in effect as of April 14th, 2018. However, its extension from  April 15th , 2018 will be governed by what is established in the present Miles Expiration Policy

  5. Once the validity of the miles has expired, the total miles balance in the member´s account will expire and the new balance will be zero (0) miles. LifeMiles LTD and/or the Airlines may, but are not obligated to, establish special conditions for the reactivation of expired miles and may also establish a charge for the reactivation of the same.

  6. It is the member´s obligation to be aware of the expiration date of its´ miles. The member may consult the expiration date of the miles in its account through any of the Program´s contact channels. Additionally, the expiration date can be found in the member´s account statement that is sent to the members who have provided their e-mail address.; in the case the member has any doubts about such date it may check with LifeMiles call center. LifeMiles assumes no obligation to notify the member on the upcoming expiration of its miles.

Conclusão

Realmente, a notícia é péssima, e a intenção do LifeMiles é fazer as milhas expirarem com mais facilidade, já que as milhas representam um passivo para o programa de fidelidade.

Também acho que essa modificação é um prenúncio de uma possível fusão com o Amigo Avianca.

A dúvida é saber se as transferências, por exemplo, do Membership Rewards, SPG etc., valem para a extensão da validade das milhas ou não. Acho que isso não ficou muito claro no T&C novo. O que vocês acham?

Agradeço ao SirNixxon e ao Bruno Almeida pelo envio do alerta!

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  • Albino

    Eu acho que qualquer acúmulo irá renovar a validade, pois é o que diz no item “a”:

    “Any miles accrual transaction in a member´s account in the Program extends the validity of the miles in the account of such member for a term of twelve (12) months from the date of such accrual of miles”.

    Porém os resgates não irão mais renovar a validade, como diz no mesmo item:

    “Other transactions that may affect the balance of miles in a member’s account, including redemption transactions, will have no effect on them and will not extend the validity of the miles in such account”

  • Marcos

    Apesar da má notícia, também tem o bom sinal. A provável fusão do Lifemiles com o Amigo. Se mantidas as regras do Lifemiles com transferência 1×1 dos pontos Amigo pro Lifemiles, quem tem muitas milhas acumuladas no Amigo vai se dar bem.

    • SirNiXXon

      Isso se não nivelarem por baixo na fusão. A Avianca minha companhia nacional favorita, e o LifeMiles o programa que eu foco na Star Alliance, por a lendária fusão deles deveria ser ótima notícia… Mas acompanhando o universo dos programas de milhagens nos últimos anos, quase todas as mudanças acabam prejudicando a gente, consumidor. Vamos torcer pra termos, no futuro, um programa mais LifeMiles que Amigo, mas com as facilidades do programa nacional.

  • Bruno Amorim

    Bom dia. Mudando de assunto, a Multiplus está com “promoção”para compra de pontos: 50% todos e 60% Clube Multiplus e Itaucard. Vale uma postagem?

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